UX is the common denominator that cuts horizontally across the entire organization. It’s the glue that binds us all together.

No-handoff cheat sheet

In the no-handoff approach all disciplines revolve around improving the end user experience. They work together from day 1 to day infinity, with no handoff periods in between. To achieve the mental shifts required and promote fuller team integration I take three simple steps – a shared vocabulary, shared goals, and a shared primary communication …

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Information Architecture vs. User Experience

A question I’m often asked is about the relationship between Information Architecture and User Experience. Im interested in any other interpretations, below is how these two disciplines take shape in my projects. Information Architecture falls under the umbrella of User Experience. IA looks at the organization and structure of website content to maximize usability, and …

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